Culture: The Next Big Thing in Tech

How to Manage Four Culture Challenges that Affect Performance

New Research by VitalSmarts

Download the research report to learn the new rules of managing in Tech.

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While extreme anecdotes about Tech culture make for fun social commentary, we at VitalSmarts wondered are they real? and do they matter?

Through in-depth interviews with senior and mid-level managers and a study of 3500 employees, we uncovered the following:

Seven culture challenges in hi-tech.
Four culture challenges that directly impact performance.
Management strategies to improve the performance.

“Facebook’s present is about our platform. But our future is about our culture.”

– Mark Zuckerberg

ABOUT THE STUDY

The study collected data from 827 Tech employees (employees of companies that create technology as a product or service) and 2,800 non-Tech employees during 2015. Researchers also conducted formal interviews with senior and mid-level Tech managers to understand the challenges they felt were most important and unique to Tech. Researchers identified 7 challenges common across the body of interviews and tested these challenges with a 30-question survey to measure the frequency, severity, and solvability of each challenge.